Introduction

Good evening (well, it's evening here in the West Coast anyway). Allow me to introduce myself. My name is Ive, Jonathan Ive. You can call me Jonny if you like. Just no 'h' please, right?. Nah, just kidding with ya! I work at Apple, Incorporated in Cupertino, USA. I was born in the United Kingdom, made a name for myself as an industrial designer and was blessed enough to be asked by Apple to fly all the way over to Cupertino and design computers for that great company.

One evening I was having a fake conversation with Fake Steve. I was having a Martini (the only cocktail worthy of a capital letter, except maybe the Manhattan even though I don't like those) and he a glass of tom-ay-to juice. We had finished a discussion about the last details to add to the iPhone (which we might call the Apple Phone anyway - Steve just enjoys giving people he sees as inferior a hard time - brilliant, I reckon). I was asking him if he enjoyed the feedback he got from his weblog and he seemed quite enthusiastic about it. As you've noticed he posts several times a day occasionally.

And the thought occurred to me that maybe I should start a little blog of my own. I mean I love what I do but you know what? I like to play around with designing (or talking about designing) things other than computers. And a good outlet for this would be to get in contact with the Collective Internet and see what kind of inspiration I can get.

Besides, I don't like interviews, and hopefully this little journal of mine will give enough information to those interested. I'll still give the odd interview once or twice a year, but you know, I really don't need those once-a-week, five-minute jobs where the interviewer just asks the same questions as the last guy (I wonder how Steve puts up with all those quesitons about Apple's future products - but he's totally okay with that, that is just part of the job).

Plus, there's a lot I have to say about my own work and that of others - designers, artists and so forth. This could be the best place to vent about it. I'm quite busy (I'm working about 70hrs a week, sometimes more) but I think one or two posts a week is a fair target to aim at. No pressure that way. And if I post more, that's fine, too.

BTW I was having a hard time choosing the blog title, then I looked outside my window at my car and got inspired. :-)