Saturday, 24 February 2007

Awards are nice, but...

Just a couple of days ago we were handed an award for "consumer product design". Interestingly enough it was for the iPod Shuffle, the smallest and cheapest piece of hardware we make.

It's true: winning awards and prizes gives you that 'top of the world' feeling. No doubt about it, people. However, the best rewards are not awards but a kind word from someone who bought your product and took the time to tell you that they really, really love what you did. Because we do love what we create, and when you put love out you get love back.

My lord, I'm starting to sound like Steve! Can't have that now, can we?

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